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San Diego Together

Working families need quality childcare

Children First Collective San Diego brings together an effective group of organizations and leaders to tackle the challenges of access to affordable, quality child care in our San Diego County communities.

The Challenge

Child care is essential, but not accessible in San Diego County

Parents of young children find it challenging to find child care in our region.

Dedicated child care providers are underpaid and leaving the profession, causing a staffing crisis.

Without quality care, our children lack the nurturing, consistent, stimulating care and education they need to thrive.

Even employers are unsure where to turn for support, advice and systems to create family-friendly policy and child care support systems, or lack the resources to do so.
A drawing of a home with a tire swing and soccer ball out front

Our Collective

We know San Diego cares about working families

A mother poses with her children with a sign that says We Choose Care

That's why "We Choose Care"

We are child care providers, parents, agencies, community leaders, and advocates, all working to ensure our child care system benefits all children, families, and child care providers.

Join our movement

If you're an individual or organization that believes San Diego's families deserve quality, affordable care and that employees and providers deserve to earn a fair living, then congratulations, you're already part of the "We Choose Care" movement.

We invite you to say it loud, and add your voice to this growing chorus.

Watch a short video to meet local child care providers and learn more about Our Collective

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We support local artists and thank Hanna Gundrum for bringing loving illustrations to our work.

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